PledgeLA seeks to make Los Angeles the most civically engaged and diverse tech hub in the country.

PledgeLA is a coalition of tech companies and venture capital firms working to measurably increase diversity, equity, and community engagement, hosted by the Annenberg Foundation and the Office of Mayor Eric Garcetti.


Starting in March 2018, a group of venture capital leaders recognized the transformative role tech can play in the outcome of a city. Seeking to make a positive contribution for all Angelenos, these VCs along with the Annenberg Foundation and the Office of Mayor Eric Garcetti began to convene tech industry leaders around an industry-wide effort to benefit the city of Los Angeles.

These convenings evolved into PledgeLA, a collective of over 200 VC firms and tech companies that hold each other and the region accountable to measurable growth in diversity, equity, and community engagement each year.

LA Mayor Eric Garcetti signs the Pledge at the public launch in 2018.

PledgeLA members commit to measuring and improving community engagement and increasing diversity, equity and inclusion at all level of their organizations and investment decisions.

Upon signing the Pledge, members grant permission to be listed on and other online and promotional materials. Additionally, PledgeLA members commit to measuring their progress over time. Finally, members will notify employees and portfolio companies that the company has chosen to participate in the Pledge and encourage them to take the survey.

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